Continued lockdowns and the delay of “Freedom Day” have had an immense impact on consumers’ and travellers’ spirits across the UK and placed huge strain upon the businesses that have been unable to fully open and serve them for so long.

Ahead of reaching the milestone of restrictions fully lifting on Monday, I spoke to Jane O’Riordan, Chairperson of Caravan and Turtle Bay restaurant groups, about the issues facing operators across the restaurants, hospitality and leisure sectors.

Despite many companies surviving lengthy delays to growth and profitability, there are still a number of looming variables for businesses to contend with for many months to come. Here we analyse how operators will need to adapt to staffing challenges, the potential need for major shifts in location strategy and how to respond to changing consumer preferences in the post-pandemic era to successfully ride out the storm.