Here's an interesting viewpoint, arguing that the new normal will be very new ... that we have been catapulted to 2025 in terms of both the use of technology and an individual and corporate level, and in terms of the failure of analog businesses.
Let's hope there is some kind of soft landing available for businesses that are currently dependent on face-to-face interaction, and that as many as possible take the lessons from this period of digital acceleration and make some lasting changes to their business models.
Judging by the number of self-administered haircuts visible on Zoom calls these days, hairdressers have nothing to fear about their long-term prospects once the devastating disruption to their business ends. The same is not true for many other businesses, as Covid-19 reshapes the contours of our lives.
The plague sweeping the world has turbocharged the growth of the internet and catapulted us into the future. In the space of March 2020, many businesses fast-forwarded to 2025. For some this meant a surge in activity, but for a vast number doomsday has come early.
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